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More than half of the marketing technology used by small and medium-sized businesses (SMBs) is redundant, according to a new survey. This redundancy is expensive and inefficient. SMBs spend approximately $43,500 annually on martech it…
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Generative AI is a high-value, additive capability for marketing, not a replacement for talent. The elimination of marketing roles and jobs is reactionary. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size,…
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Demand generation and acceleration platform Integrate has announced the forthcoming launch of a new app, Mobile Connect, helping B2B marketers gather lead data on the move, especially at third-party events. Mobile Connect, which will be…
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B2C Marketers seem to have mastered the personalized customer experience. Whether it’s the one-click purchase you made from an Amazon recommendation, a perfectly timed “are these the accent chairs you’re looking for?” email from Wayfair,…
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B2B banking is a tough sector to navigate. Contending with established rivals with deep pockets and customer inertia, Starling Bank saw its consideration lagging at 13% having not produced a new B2B campaign for two years. Ready for…
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The pace for change in IT continues to rise, but how exactly are companies adapting for Modern Data Protection? In the new Veeam® report, more than 3,000 IT professionals around the world were surveyed on their IT and data protection…
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Department of Defense organizations understand that secure identity and access management (IAM) will grow more critical as the military transitions into a more modern information enterprise. As the National Defense Strategy makes clear,…
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As state and local agencies continue to make critical investments to digitize citizen services, they’re also having to devote greater attention to mitigating the increasing rate of fraud. From unemployment insurance to rental and food…
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Advanced identity authentication technologies are giving public agencies powerful tools to fight fraud and streamline the experience of applying for government benefits. It can’t happen soon enough. The fallout from COVID-19 protections…
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When most people think of iRobot, the first product that comes to mind is likely the Roomba. This robotic vacuum cleaner was first introduced in 2002 and quickly became a sensation. The Roomba was the first truly practical household robot,…
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