Demand generation and acceleration platform Integrate has announced the forthcoming launch of a new app, Mobile Connect, helping B2B marketers gather lead data on the move, especially at third-party events. Mobile Connect, which will be available for download from iTunes and Android app stores in Q3, will ingest lead data by capturing images of badges or business cards. It will also be possible to transcribe lead information within the app. The data can be passed, via the Integrate Demand Acceleration Platform, into CRM and marketing automation systems.
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