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Every IT leader wants to show value from their data, and for good reason: organizations that make decisions backed by data outperform their competitors. But how do you show value and get high-quality, trusted data? The answer lies in…
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Many of today’s multinational businesses are looking to transform their business operations. One of these is the technical landscape and the move to SAP S/4HAHA. IT is driving this change and they have tight budgets and time tables to…
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Tillo, the award-winning platform that enables innovators to scale redemption and loyalty initiatives using the power of digital gift cards, has announced that Giftcloud, a Groupon’s company and a pioneer in the use of digital rewards…
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Zembra, an emerging data aggregator for the online reputation management industry that addresses the challenges of collecting and monitoring business reviews and comments on social media, has been accepted to participate in the Global…
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LiveRamp has announced that it has expanded its partnership with Snowflake, the Data Cloud Company, to upgrade the capabilities of products built natively on Snowflake and increase data connectivity for operations. next-generation cookie…
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With all the hype this year about generative AI, it’s easy to neglect automation— the more established area of AI. Automation is a bit like delegation: there can be an upfront time cost to set up the process, but the payoff is huge when…
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It’s no secret that integrated digital marketing is the most straightforward, cost-effective, and high-yield strategy to connect with clients and keep a law firm running. Larger firms often have significant resources they can call upon,…
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Pixelonl.com, an online image retailer, announced on January 21 that it will officially open to the public. This e-commerce platform provides quick photo storage solutions for commercial use with images independently taken, produced and…
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As marketers, we often work in the liminal space between businesses and customers. For you to succeed, both must be satisfied. The concerns of the business – revenue, growth, operations – mean little to customers, and the business often…
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Marketers have one essential job: reach the right buyer with the right message at the right time. If you think that sounds easy, think again. 63% of B2B buyers agree: Marketers are NOT connecting with them.
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