Roblox Scales Brand Innovation and Immersive Advertising Business Through New Partner Program

Today during Cannes Lions, Roblox, a global immersive platform where millions of people connect and communicate daily, announced a new Roblox Partner Program designed to scale brand innovation and enable a self-serve, global advertising ecosystem on the platform. The Program’s community-forward approach is focused on engaging a broad network of platform advocates – from Roblox developer studios to early adopters among agencies, brands, and third-party sellers – in global education and best practice sharing for brands. The program also offers all of its partners the same meaningful incentives and transparent Immersive Ads pricing.

The initial group of signed partners includes early adopters who are already setting the standards of marketing in immersive spaces and are close to the Roblox ecosystem today: Century Games, Dentsu (the latter is expanding its existing partnership with Roblox in Japan into a global collaboration), Dubit, Playwire, Sawhorse, The Gang Group, and Vayner3. These partners bring expertise with creating 3D immersive content, the Roblox community and innovative advertising offerings that can be helpful to other marketers who are new to the platform. All partners have demonstrated long-term commitment to supporting brands that want to enter this new space and made minimum media spend commitments for the next 12 months.