News

On February 21, 2023, SugarCRM announced Fern Energy, an industry leader in the energy sector, is utilizing the company's award-winning AI-driven CRM platform to improve customer account management, service, and field operations through…
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On February 22, 2023, Lusha, a B2B platform for market intelligence, introduced its ‘Warm Outbound’ capabilities, which enables users to access millions of market-ready prospects directly. Lusha's latest product suite offers data-driven…
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On February 21, 2023, Momentum ITSMA, the world's top B2B growth consulting firm and pioneer of Account-Based Marketing, introduced the 2023 Marketing Excellence Awards program. This year, the program recognizes outstanding performance…
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one of the industry leaders in direct marketing automation, has announced the formation of a new go-to-Market leadership team to continue the company's success through 2022. The additions follow Sendoso's Elevate Conference, an exclusive…
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6sense, a company that provides a platform for B2B organizations to generate predictable revenue, has announced that its products received 105 G2 badges in the Winter 2023 Grid Reports. 6sense's Revenue AI platform received 65 leader…
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RollWorks, a division of NextRoll, has released RollWorks In-Market Account Finder, a free tool that helps companies find sales-ready accounts in minutes by giving them access to data from RollWorks Keyword Intent about the customers'…
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Gartner expects that by 2025, 80 percent of B2B sales engagements will occur via digital platforms. This is why more than 2,000 B2B firms choose ON24, a leading digital engagement platform that enables sales and marketing teams to gather…
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In the first of our new series, A B2B Marketer’s Best Friend, we explore how the relationship between marketing and finance has evolved at software giant SAS. It doesn’t matter the size of the business, or the sector, whether it’s B2B…
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Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year, this is also a commitment from us to…
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