News

Today, HubSpot introduced a new generative AI tool, ChatSpot. The new app, currently in alpha, combines technology from HubSpot’s own CRM with OpenAI’s ChatGPT, DALL-E 2 and Google Docs applications like Google Sheets and Google Slides,…
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On March 9, 2023, 6sense, the platform transforming how B2B organizations create, manage and convert pipelines to revenue, announced its fifth consecutive year of top-line performance, leading into 2023. In addition, the company reported…
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On March 7, 2023, Zeta Global, a marketing technology company that uses AI, recently launched new features for its Zeta Marketing Platform (ZMP). These advancements enable large companies to utilize AI-enabled capabilities that provide…
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Folloze, the pioneer of the no-code B2B Buyer Experience Platform (BX 3.0), has recently unveiled Folloze AI, a content recommendation and buyer insight engine. Folloze AI has been developed to provide buyers with the most appropriate and…
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SugarCRM, the CRM platform provider for marketing, sales and service teams, recently announced that it has been named for the second year in running as the Best CRM Platform in the 2023 CX Awards, recognized for market growth, success, and…
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‘The B2B Marketer’s Best Friend’ series, supported by The Marketing Practice, will investigate how the relationships B2B marketers’ business units such as sales, finance and technology are evolving and where they need to change.
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The popular take on the COVID-19 story in the financial technology (FinTech) industry is that businesses will fall into two separate categories, with customer behavior serving as the deciding factor. In category one, there are the …
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The evolution from ABM (account-based marketing) to ABX (account-based experience) is far more significant than changing one letter on a client presentation. Done right, it can drive greater value from top customers and…
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Intentsify, a leading buyer-intent data and activation solutions provider, has unveiled a breakthrough in its intent data technology called 'next-generation precision intent.' This innovative and patent-pending solution utilizes advanced…
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Medallia, Inc., the global leader in customer and employee experience, today announced that Groupe Pierre & Vacances Center Parcs has selected Medallia as its experience platform of choice. “We look forward to starting this new…
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