News

Braze, the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced the successful completion of its previously announced acquisition of North Star, its exclusive…
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As part of their commitment to keeping businesses up to date with the latest in audio-visual technology, cloud based video conferencing service, IVCi, shares 3 reasons why flexibility in conference room setups is crucial. With the fast…
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The three year agreement will mark a step change in the way ParalympicsGB engages with its audiences. Deepening fan engagement and growing its reach will be at the heart of achieving its strategic objectives of breaking down barriers and…
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The Metaverse Insider, the leading media and data provider in the metaverse market, has announced the launch of its new intelligence platform. The intelligence platform will offer unparalleled market intelligence, data, and advisory…
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Forward3D and PMX Agency, announced that they are uniting to form ForwardPMX, a global brand performance marketing agency. The new brand, part of the Stagwell Group, combines advanced capabilities across North America, EMEA and APAC, and…
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This data overhaul required a reconfiguration of marketing and technology teams, as the company’s intelligence got more centralized. As a result, Coca-Cola is better positioned to match customers with over 250 products in the company’s…
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The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable, and more complex. The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and…
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Proact and NetApp needed to cut through the noise with a wonderfully creative campaign. And who better to help them than the award-winning agency, Sharper B2B? In this case study, you’ll learn the secrets behind how Sharper won ‘Best…
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Working with clients such as Michelin, Polypipe and Finning Caterpillar, the accreditation complements the award-winning work produced by the agency, meaning clients can be confident they are working with a partner who is taking the…
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As Starling Bank strives to quadruple its profits this year, building more familiarity between consumers and the brand is the marketing team’s “big goal” for 2023, brand and marketing director Rachel Kerrone says. The brand’s progress over…
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