Salesforce, a global leader in CRM, have announced a new long term marketing partnership with ParalympicsGB to bring fans and athletes closer together than ever before.

The three year agreement will mark a step change in the way ParalympicsGB engages with its audiences. Deepening fan engagement and growing its reach will be at the heart of achieving its strategic objectives of breaking down barriers and challenging perceptions for disabled people.

ParalympicsGB will also use Salesforce to extend the reach of its charitable fundraising to support the delivery of a world class preparation and games environment for the team.
Mike Sharrock, chief executive of the British Paralympic Association, said: “I cannot wait to see the impact of this agreement which will be transformational for ParalympicsGB in the way we can grow and deepen engagement with our fans and athletes. Following the record-breaking achievements at Tokyo 2020, an effective data strategy is at the heart of our plans to showcase the inspirational power of Paralympic sport as we build toward Paris 2024 and beyond.”