Sendoso Announces Addition of New GTM Leadership Team
one of the industry leaders in direct marketing automation, has announced the formation of a new go-to-Market leadership team to continue the company’s success through 2022. The additions follow Sendoso’s Elevate Conference, an exclusive client event at which more than two hundred businesses and marketers from across the industry gathered to discuss marketing strategies to promote growth and improve customer satisfaction in 2023.
Egan Callahan, VP of Customer Experience, Bryan Seltzer, EVP of Revenue, Karen Steele, Chief Marketing Advisor, and Linda Fitzek, VP of Revenue Operations, have joined the Sendoso leadership team. After a year in which Sendoso boosted its relationships by almost 30 percent, partnering with some of the largest names in financial services, healthcare, real estate, sports, and software/hardware, the new team will contribute to the company’s further expansion.
In 2022, Sendoso had its most excellent week and month of attempted customer spending in the company’s history, as well as a 70 percent increase in the average attempted customer expenditure over 2020. This is why Fortune 100 and 500 organizations like NASDAQ, Comcast, and VMware choose Sendoso to help them build and deliver exceptional experiences.
Sendoso introduced its pay-as-you-go Sendoso Express package before the holidays last year. With hundreds of new accounts and thousands of presents distributed in its first two months, the freemium solution was an instant hit among small and medium enterprises.
The firm launched a new fulfillment facility in Dublin, Ireland, to serve its worldwide physical sends. The new facility furthered the company’s commitment to European consumers by enhancing distribution and expanding its reach across European Union nations. As Sendoso continued to develop worldwide, it had even more success with Sendoso Direct, increasing its global direct gift possibilities by a factor of five to better connect consumers with local small companies.
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