On March 7, 2023, Zeta Global, a marketing technology company that uses AI, recently launched new features for its Zeta Marketing Platform (ZMP). These advancements enable large companies to utilize AI-enabled capabilities that provide more reliable outcomes from their marketing investments.
In today’s complex market landscape, companies need to adopt marketing technologies that can enhance efficiency and decrease the overall cost of ownership. Meanwhile, providing consumers with personalized experiences that stand out and deliver a positive ROI is essential. CMOs, expected to achieve more with fewer resources, can leverage AI-powered marketing technologies to create sophisticated campaigns that minimize waste, increase relevance, and drive sales growth.
Zeta Global released the first version of its Launch Box, a product innovation overview that reviews product innovations. The Launch Box showcases a range of fresh features that utilize Zeta’s exclusive Data Cloud and advanced AI technology to give marketers a deeper understanding of their customers and enhance their performance. These novel capabilities enable marketers to accurately forecast campaign results across paid and owned channels, gain insights into targeting audiences based on their intent, and effectively engage millions of valuable prospects and customers.
The new Zeta Marketing Platform innovations include:
- Enhanced Propensity Scoring
- True Omnichannel Forecasting
- Dynamic Personalized Dashboard
- No-code Data Warehouse Mapping
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