And it’s different from yesterday’s tune. B2B marketers need to understand that the tempo is different and the dance steps are faster.
B2B marketing is a dance between the marketer and the customer. The decision to buy is never easy, so the marketer must cater to the potential purchaser’s desire for more information, providing it until the right moment comes to convert the prospect into a customer. But technology will not play the same tune this year. The tempo has changed. The music is different. And the dance steps are faster. The marketer and customer once did the tango. Now they are doing the twist.
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