How Zermatt is becoming the most digital Alpine destination with Salesforce
The renowned Swiss ski destination Zermatt Matterhorn has succeeded in doing just that. By harmonizing the different parts of the buying journey, the resort has a comprehensive, cohesive customer experience that lets travelers experience the excitement of the Mountaintop, all the way from their desktop.
How exactly this works in practice – and how – we will show you on the next few pages. Zermatt uses Salesforce to build anticipation from the first engagement. The booking feels natural and offers a first-class experience in the Alps.
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