The overwhelming majority of consumers today use digital tools to find information about local businesses and, increasingly, to perform transaction-oriented actions like ordering for pickup or booking an appointment. And the growth of e-commerce has trained consumers to expect a high level of digital presence from businesses of all kinds, including local stores and service providers.
- How brands are ghosting local consumers on digital platforms
- The opportunity cost of failing to engage with consumers in local markets
- How Local Visibility Index benchmarks define success for local engagement
- The top strategies brands can use to improve search, reputation, and social performance
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