As enterprises develop strategies to meet the challenges of a post-pandemic business landscape, data visibility, regulatory compliance, data literacy and data governance can all be delivered and enhanced with data intelligence.
Businesses understand that the masses of data they now collect is a precious asset that is often not fully exploited for its value and potential commercial opportunities.
Recent estimates from IDC state that in 2019 alone, 45 zettabytes of data were created. This massive quantity of information is expected to expand by a CAGR of 26% by 2024. Coupled with is a lack of data visibility. Indeed, a recent survey from Splunk revealed that over half (55%) of the data contained with a business is defined as ‘dark data’ that is unknown, uncaptured and critically unused.
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