A turning point in e-commerce:
In the US, e-commerce adoption accelerated in response to the COVID-19 pandemic, but globally it is projected to slow to 16.5% from 20.2% in 2019. According to eMarketer, this slowdown “may primarily attributed to significant year-on-year slowdowns in two large markets: China and India.”
China’s recession is likely to be reflected in its e-commerce performance.
E-commerce operators in India “were unable to take advantage of the stay-at-home period as efficiently as their counterparts in other countries.”
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