Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year, this is also a commitment from us to focus on these topics.
Almost 40% of all businesses in Great Britain are B2B, according to estimates by the LinkedIn B2B Institute. And yet, most B2B companies today would struggle to say they have embraced marketing and brand-building in the way B2C businesses have.
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