Today’s consumers are increasingly attentive to every detail during the purchase phase and today a good product and an effective marketing campaign are no longer enough to grow sales. You need to know how to intercept their needs and, above all, be able to present the information relating to each product in the most effective way. This is underlined by a survey conducted by Akeneo and based on interviews with 1,600 professionals operating in various sectors, which highlights an often underestimated aspect: consumers still rely heavily on the sales teams within the stores to acquire key information on their purchases, and one of the main drivers is, in addition to the quality of the product, the value conveyed by the brand. As counterintuitive as it may seem, this is also reflected in online sales,
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