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Integrating video content into email, social media and other digital channels can pay off big for marketers. Not only are more people engaging with video, but these video interactions are helping drive increased revenue: More people…
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Sales organizations are undergoing a paradigm shift, driven by digital transformation, to deliver meaningful customer engagement.  Advance beyond agent productivity and capitalizing on technology’s ability to deliver key insights and…
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Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and services online and through mobile applications is quickly becoming table stakes. So as a marketer, you…
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Many marketing white papers talk a lot about specific tactics and how to maximize your approach to one key task. Having better calls to action and delivering the best offers by working closely with your business stakeholders are excellent…
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As the calendar flips to 2016, new tactics and technologies are opening up tantalising possibilities for how marketers might improve the customer experience. Looking to stay ahead of the curve and gain new ideas for building unbreakable…
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Along the path to purchase, today’s consumers want experiences that are relevant to their consumer experiences, platforms, and locations. But when personalized experiences require enhanced content—different shapes, layouts, and sizes for…
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The marketing world’s intense focus on analytics, of late, hasn’t always led to better performance - because, while it’s easy to collect data, it’s difficult to turn it into deep insight. This Insight Center covered content that included…
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The transition to "cloud also" or "cloud first" is well under way for manufacturers around the globe. The advantages are significant as line-of-business (LOB) leaders and their IT organizations increasingly rely on cloud to flexibly deliver…
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Many business-to-business (B2B) organizations make the mistake of overlooking the IT infrastructure that supports transactions and collaboration with trading partners, even though B2B integration has a direct impact on performance and…
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If you’ve chosen or are considering OpenStack, you need to read the blueprint for getting its underlying storage right. In this in-depth guide to OpenStack Private Cloud Storage, learn about: The benefits of cloud computing, inside…
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