5 reasons to protect enterprise VPN access with MFA
The goal of an MFA solution is to provide greater assurances about the identities of users who attempt to access internal resources through a VPN. With MFA enabled, cybercriminals are not able to breach user accounts, even with…
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The Definitive Guide to Social Media Marketing
The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most effective channels to connect with your…
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Modern Marketers Avoid 3 Pitfalls When Building Marketing Campaigns
This paper covers how marketers should get control over content, and build marketing campaigns faster and easier.
DON’T FALL INTO COMMON TRAPS THAT MIGHT COMPROMISE YOUR SUCCESS. AVOID THESE 3 POTENTIAL PITFALLS TO BUILD AND EXECUTE…
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Three Priorities For Advancing The Sales Function
Leading companies regularly assess functional performance against a structured framework. Our diagnostics clarify not only how far a function has progressed but also what steps to take to drive impact faster. Thanks to our focus on activity…
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Three Priorities For Advancing The B2b Marketing Function
Leading companies regularly assess functional performance against a structured framework.
Our diagnostics clarify not only how far a function has progressed but also what steps to take to drive impact faster. Thanks to our focus on…
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Listening Segmentation Automation 10 Tips For A Stronger Digital Marketing Program
Many marketing white papers talk a lot about specific tactics and how to maximize your approach to one key task. Having better calls to action and delivering the best offers by working closely with your business stakeholders are excellent…
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Three Priorities For Advancing The Procurement Function
A year can be won or lost based on decisions made in the first quarter, but a long list of competing priorities and distractions can prevent Procurement leaders from focusing on the objectives that will propel their organization forward.…
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2017 Marketing Trends
Every day, we create 2.5 quintillion bytes of data.1 To put that into perspective, 90 percent of the data in the world today has been created in the last two years alone – and with new devices, sensors and technologies emerging, the data…
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15 Ideas For Anchoring Your Marketing Approach Around Customer Behaviors And Preferences
Today, customers control the buying journey, a trend that has accelerated with the increased sophistication of mobile devices. Customers decide where to research, how to buy and when to purchase – and they have higher expectations than…
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5 Tips To Engage Your Customers With Event-Based Marketing
Read this paper to learn practical strategies utilizing the latest event-based marketing technology to engage customers with the right message, at the right time, over the right channel. These techniques will help enable you to:…
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