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Demand Generation within B2B organisations has progressed in recent years, both innovatively and intuitively. Whether it’s embracing and adopting maturing predictive technologies and ABM methodologies or macro factors, including Covid,…
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For B2B industrial and technical companies embracing modern marketing practices, we view the website as your most important marketing asset and lead generation tool. We’ve also said a great website can be like adding a few more people to…
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Intentsify, a leading buyer-intent data and activation solutions provider, has unveiled a breakthrough in its intent data technology called 'next-generation precision intent.' This innovative and patent-pending solution utilizes advanced…
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Medallia, Inc., the global leader in customer and employee experience, today announced that Groupe Pierre & Vacances Center Parcs has selected Medallia as its experience platform of choice. “We look forward to starting this new…
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On February 21, 2023, SugarCRM announced Fern Energy, an industry leader in the energy sector, is utilizing the company's award-winning AI-driven CRM platform to improve customer account management, service, and field operations through…
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On February 22, 2023, Lusha, a B2B platform for market intelligence, introduced its ‘Warm Outbound’ capabilities, which enables users to access millions of market-ready prospects directly. Lusha's latest product suite offers data-driven…
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While the phrase “AI for the contact center” has now become very familiar, it can mean many things, and without careful consideration, AI’s business value could be underestimated. We tend to follow the path of least resistance, especially…
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Customer experience (CX) requirements have changed. Consumers expect every company to deliver a consistent, best-in-class experience through various channels ranging from physical locations to digital channels and contact centers. Despite…
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On February 21, 2023, Momentum ITSMA, the world's top B2B growth consulting firm and pioneer of Account-Based Marketing, introduced the 2023 Marketing Excellence Awards program. This year, the program recognizes outstanding performance…
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one of the industry leaders in direct marketing automation, has announced the formation of a new go-to-Market leadership team to continue the company's success through 2022. The additions follow Sendoso's Elevate Conference, an exclusive…
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