Localized marketing improves business metrics for financial services companies. This is true across local search, social media, and reputation:
- Financial services companies are losing over $34 million due to poor local search rankings
- 46% of all Google searches are linked to something local
- Localized content receives 12x the engagement rate of more general or “non-localized content.”
Software complexity and a lack of reporting or tracking capabilities can make ROI difficult to measure for financial services companies. How can you prove this investment impacts your marketing efforts and make a case for more support and resources?
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