LiveRamp has announced that it has expanded its partnership with Snowflake, the Data Cloud Company, to upgrade the capabilities of products built natively on Snowflake and increase data connectivity for operations. next-generation cookie post-marketing in the cloud. By building LiveRamp’s data-enabled solutions using Snowflake’s native application framework, now in private preview, along with an easy-to-use, marketer-friendly user interface, LiveRamp will allow general customers to easily enable hundreds of marketing and communications destinations directly from Snowflake.
The growing partnership between LiveRamp and Snowflake provides a scalable cloud data solution that supports evolving data privacy regulations and reduces latency to near real-time. By building its product on Snowflake, LiveRamp provides customers with a way to leverage LiveRamp’s human-based identifier, RampID, to provide faster, more efficient, and more secure data-driven media activation more secure than hashed email.
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