When companies consider which social media platforms to run their marketing campaigns on, they typically want to gravitate toward Instagram and Facebook due to the sheer popularity of these platforms. B2B companies, however, should reconsider. LinkedIn has become a powerful B2B marketing channel for paid social media advertising. With better targeting and an improved ROI, LinkedIn has set itself apart from other social media platforms to become an invaluable asset in a B2B marketer’s toolkit.
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