Cloud initiatives are accelerated due to the demand for a digital, personal and competitive customer experience. Public cloud revenue was $76 billion in 2020 and will continue to grow at doubledigit rates through 2025. In 2022, more than 85% of companies will use the cloud.
Server and network failures, application software failures, storage hardware failures and cybersecurity issues are the leading causes of data loss. A data storage failure or failure can severely impact customer loyalty. To protect their brand integrity, organizations must prioritize data backup and recovery.
An estimated 80% of all digital customer applications will be cloud-based by 2023. Customer experience is the top priority for IT budgets, followed by customer trust and security. Every cross-device and cross-infrastructure data transaction represents a weak point that jeopardizes successful customer interaction.
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