Digital customer communication is developing rapidly. According to a 2020 survey by McKinsey & Company, consumers’ use of digital communications channels has evolved at a faster pace in just a few months than it would otherwise in three to four years. According to this study, the growth of digital transformations of companies was estimated to have accelerated by seven years . It’s no wonder that companies react surprisingly quickly – they want to profit financially from this. This year, customers are predicted to spend 25% more at companies that are getting digital transformation right.
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