What does data-based customer experience management mean for the reality of relationships between brands and customers? We know from CRM practice that the potential of ever more powerful systems is often not even remotely exploited. In addition, there is the great temptation to see customers merely as “data shells” – which can then be used for unrestrained virtual hunts. This has little to do with real customer centricity and real customer relationship management.
Rather, what is required are digitally initiated positive customer experiences that can be transferred to real life and have a lasting, inspiring effect. How it works? At our first Customer Insights Day, Jack Wolfskin and MAN provide answers. Discuss live!
Comments are closed, but trackbacks and pingbacks are open.