We’ll give you a simple answer: because most market research is slow, expensive, and flawed. We ask the wrong questions and spend $100,000-plus to wait six months for answers. In B2B, market research is doubly difficult. While it’s easy to recruit a panel of humans with teeth for your dental floss brand, it’s hard to recruit a panel of IT decision makers for your ERP brand. The cost alone makes market research inaccessible to most B2B brands.
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