ABX: What is account-based experience, and what do you need to know?
- Words of wisdom from Paul Gibson, VP international, Demandbase. Paul recently spoke with David Rowlands, senior editor at B2B Marketing, on the B2B Marketing Podcast, and this section breaks down all of Paul’s key points.
- The introduction and first chapter of Demandbase’s new ebook, The Clear & Complete Guide to Account-Based Experience (ABX). Here, Jon Miller, CMO of Demandbase (and former CEO and founder of Engagio, as well as former co-founder at Marketo), lays out all of the crucial details.
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