Generative AI is a high-value, additive capability for marketing, not a replacement for talent. The elimination of marketing roles and jobs is reactionary. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers.
Nearly one in five respondents in this same survey expect to hire more people to take advantage of generative AI capabilities. However, marketers who don’t dive in and embrace AI to elevate their work risk falling behind in their careers. The best marketers are getting on their front foot right now, figuring out how and where to apply generative AI and all its variations. AI will advance your career if you understand where and how to apply it.
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