B2C Marketers seem to have mastered the personalized customer experience. Whether it’s the one-click purchase you made from an Amazon recommendation, a perfectly timed “are these the accent chairs you’re looking for?” email from Wayfair, or that new show you’re binging that Netflix recommended “because you watched…”, good B2C has got us down. They understand us – and because of this, they deliver what we want (sometimes before we even know we want it ourselves).
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