Data analytics is an extensive technology that can be applied to many scenarios and use cases, providing capabilities to many areas of an organization. Infused with artificial intelligence (AI) and machine learning (ML) capabilities, it is embedded throughout content management solutions including content services platforms, web content management (WCM) or digital experience management (DXM) platforms, digital asset management (DAM) solutions, and eDiscovery systems. Although it can be used to analyze structured data, it is applied mainly to unstructured content, which comprises approximately 80% of the data within enterprises, including documents, email, images, video, and audio.
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