• IBM and Salesforce partner to offer generative AI solutions for enterprises using Salesforce products and IBM consulting services.
• IBM’s Data Classifier tool and Watsonx AI platform will enhance Salesforce’s AI capabilities and data mapping for customers.
• Both companies will continue to invest in their own generative AI research and development while providing a comprehensive suite of products and services to customers.
IBM and Salesforce have established a strategic partnership to support generative AI solutions for business clients. In this recently announced cooperation, Salesforce solutions will be integrated into IBM’s consulting services while also covering other facets of the CRM value chain.
IBM intends to promote the use of Salesforce AI technologies like Sales Cloud and Marketing Cloud by utilizing its Garage digital transformation methodology. Customers will now have access to IBM’s Data Classifier tool, which uses industry-specific AI algorithms on data produced by Salesforce to streamline data mapping. With IBM’s Watsonx AI and data platform, this partnership will also improve Salesforce’s AI capabilities.
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