Publicis Groupe Launches PX End-To-End Content Platform, Powered by Adobe’s Content Supply Chain Solution

Publicis Groupe announces PX, a comprehensive production service dedicated to accelerating the production, performance and personalization of multi-channel content. Data-driven, dynamic delivery, and powered by the largest network of modular studios, PX is designed to deliver compelling customization at scale.

As marketers report that demand for content has doubled in the last two years and expect demand to grow 5-20 times over the next two years*, Publicis Groupe has identified a common market challenge. school:
Existing solutions that support content management and delivery are often made up of disparate technologies that are not linked to creative, production, and media platforms.

Powered by Adobe’s Content Supply Chain solution – Adobe Experience Cloud and Creative Cloud, including Adobe Workfront and Adobe Experience Manager – with global audience data, studio capabilities and media expertise from Publicis Groupe , the new offering that enables marketers to create, coordinate, personalize, and optimize content. design, delivery and performance across the entire supply chain.