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Gartner expects that by 2025, 80 percent of B2B sales engagements will occur via digital platforms. This is why more than 2,000 B2B firms choose ON24, a leading digital engagement platform that enables sales and marketing teams to gather…
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Did you know most salespeople only devote 30% of their time to closing deals? By spending less time on administrative tasks such as writing proposals and creating sales reports, sellers can increase win rates and build pipelines. In our…
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Intent data has been making waves in digital environments by improving customer interactions from the phase of initial interest all the way to becoming a converted account.
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Disparate, siloed systems that don’t talk to one another and have no way of connecting vital information can cripple B2B marketing teams. Learn how to use a Demand Acceleration Platform to connect your core martech systems and channels.…
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With the end of third-party cookies looming, many are left wondering, “What does this mean for my digital account-based marketing program? Can I even do advertising or ABM without third-party cookies?”
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In the first of our new series, A B2B Marketer’s Best Friend, we explore how the relationship between marketing and finance has evolved at software giant SAS. It doesn’t matter the size of the business, or the sector, whether it’s B2B…
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The way B2B brands work with partners such as resellers is fundamentally changing, and driving consistent growth requires something more radical than a business-as-usual approach. As you’re tying up your 2023 budgets in the next few…
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In the past two years, the B2B customer journey has shifted more than ever before into the digital world. According to the latest MC Kinsey figures, about 70% of the B2B buyer journey now takes place digitally. 
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With an uncertain economy, marketers at B2B enterprises are scrutinizing their 2023 strategy to get as much mileage out of their approach as possible. In our recent survey with Ascend2, we found that data is a major focus, as is an…
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Trying to create and close the pipeline at the end of the quarter? This playbook highlights over 10 quick wins, for the big impact that you can do right now. You'll gain knowledge of easy quick plays with examples of real businesses that…
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