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Organizations using SAP software are already under pressure to make the transition to SAP S/4Hana by 2027. In many cases, those SAP customers are also exploring how to choose the best technology partners to migrate successfully from…
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With so much uncertainty right now, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and provides a seamless cross-channel experience for consumers. Unparalleled targeting,…
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The Propel PR Management (PRM) team studied 500,000 PR pitches its users sent during Q4 of 2022 to share a quarterly report on the state of PR pitching today. Did you know that journalist responses to PR pitches are down 20%, reaching…
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Inbound SEO is the process of optimizing your marketing content to rank higher in search results so your audience can find and engage with your content easily. How do inbound marketing and inbound SEO work together? Think of inbound SEO…
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Facing a world of new beginnings and constant change, ZS Associates had a big story to tell about the future of healthcare – but they were under the radar of the executive change makers who could make their story a reality. Enter, B2B…
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Ride the AI wave to improve your content marketing strategy. Show your execs and team how to create real value and meaningful experiences. ChatGPT and generative AI’s increasing capabilities are putting a spotlight on content. Such…
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The maker of SurveyMonkey, Momentive Global, has entered into a definitive agreement to be acquired by Symphony Technology Group (STG), in a deal valued at approximately $1.5 billion. The deal is expected to close in the second or third…
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When the economy falters, buyer behavior changes. But the key questions CFOs always ask are: By how much? And how much will it affect the sales pipeline, the lifeblood of the business?
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Today, HubSpot introduced a new generative AI tool, ChatSpot. The new app, currently in alpha, combines technology from HubSpot’s own CRM with OpenAI’s ChatGPT, DALL-E 2 and Google Docs applications like Google Sheets and Google Slides,…
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For a lot of B2B marketers, the pain of a business dismissing their department as a sales support function rather than growth driver will be all too familiar. When financial services firm Apex Group’s chief marketing and communications…
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