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The rationales behind organizations’ decisions to develop and maintain a comprehensive, strategically developed meetings program are as varied as the types of meetings they hold. Some organizations are driven by a desire to gain a clearer…
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Audio Acoustics has been around for 50 years, a testament to the care the company takes to identify market opportunities, serve customers and carefully manage risk. But when it came time to reevaluate its disaster recovery (DR) strategy,…
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Planning an in-person meeting during a global pandemic, or even any crisis situation, challenges meeting planners and venues. The COVID-19 pandemic has challenged the industry globally in a way never seen before. Travel and meetings…
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The shift to remote and hybrid work models has prompted companies to rethink travel policies and payment strategies with a digital-first mindset.
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As meeting volume continues to pick up steam in 2023, planners are managing organizational expectations and budgets while navigating in a new landscape defined by a return of in-person events, changing attendee expectations, steep cost…
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As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a…
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This data overhaul required a reconfiguration of marketing and technology teams, as the company’s intelligence got more centralized. As a result, Coca-Cola is better positioned to match customers with over 250 products in the company’s…
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The Department of Justice has filed its long-threatened antitrust lawsuit against Google, accusing the company of using its adtech to create a monopoly. The suit seeks to force the tech giant get rid of its ad businesses and stop the…
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The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable, and more complex. The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and…
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Months after the shock of the abrupt global shutdown of business travel as the pandemic spread through every corner of the world, travel managers, travelers and hoteliers are trying to figure out how best to work together for the eventual…
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