MEETING METRICS THAT MATTER
The rationales behind organizations’ decisions to develop and maintain a comprehensive, strategically developed meetings program are as varied as the types of meetings they hold. Some organizations are driven by a desire to gain a clearer!-->…
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AN ECONOMIC SOLUTIO NFOR THE RECOVERY AFTER INCIDENT
Audio Acoustics has been around for 50 years, a testament to the care the company takes to identify market opportunities, serve customers and carefully manage risk. But when it came time to reevaluate its disaster recovery (DR) strategy,!-->…
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ADAPTING VENUE SOURCING STRATEGIES
Planning an in-person meeting during a global pandemic, or even any crisis situation, challenges meeting planners and venues. The COVID-19 pandemic has challenged the industry globally in a way never seen before. Travel and meetings!-->…
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VIRTUAL PAYMENT DEPLOYMENTS:
The shift to remote and hybrid work models has prompted companies to rethink travel policies and payment strategies with a digital-first mindset.
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Managing Events in Today’s Realities
As meeting volume continues to pick up steam in 2023, planners are managing organizational expectations and budgets while navigating in a new landscape defined by a return of in-person events, changing attendee expectations, steep cost!-->…
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Top 3 priorities for your 2023 B2B marketing strategy
As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a!-->…
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How Coca-Cola activated their enterprise CDP
This data overhaul required a reconfiguration of marketing and technology teams, as the company’s intelligence got more centralized. As a result, Coca-Cola is better positioned to match customers with over 250 products in the company’s!-->…
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Feds finally file anti-monopoly suit over Google’s adtech
The Department of Justice has filed its long-threatened antitrust lawsuit against Google, accusing the company of using its adtech to create a monopoly. The suit seeks to force the tech giant get rid of its ad businesses and stop the!-->…
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Why we care about B2B marketing: A guide for marketers
The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable, and more complex. The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and!-->…
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How Can Hotels Best Serve Managed Travel in a Socially Distant World?
Months after the shock of the abrupt global shutdown of business travel as the pandemic spread through every corner of the world, travel managers, travelers and hoteliers are trying to figure out how best to work together for the eventual!-->…
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