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Is your financial institution unwittingly increasing abandon rates by making it difficult for potential customers to complete digital applications on your website? The Avoka Transaction Effort Score™ (TES) calculator is a patent…
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When it comes to innovation and payments, a new report shows it’s a fallacy that only nimble FinTech players and larger banks with big budgets and innovation labs can prevail in the battle to be their customers’ brand of choice. The truth…
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oday’s business traveler is faced with a landscape of dining choices far beyond that of the days when most meals on the road were in the hotel’s restaurant, or traveler’s room. Now, as midprice hotels without full dining service multiply…
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Sourcing 750,000+ negotiated rates and 12M room nights for 2017 for clients worldwide, HRS has unique local knowledge about supply, demand, procurement practices and market nuances that deliver the best rates. Each quarter, HRS develops a…
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Changes in traveler behavior, hotel chain marketing tactics and content sources have introduced a new level of chaos into corporate hotel programs. The result is confusing deals and complex policies that hide the true value of hotel…
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The pandemic has unalterably changed the communication habits and expectations of employees and customers. It’s now a multichannel world and there’s no turning back the clock. Regulators will catch up with all these changes, and…
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T he rationales behind organizations’ decisions to develop and maintain a comprehensive, strategically developed meetings program are as varied as the types of meetings they hold. Some organizations are driven by a desire to gain a clearer…
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An effective hotel program can boost savings, compliance, and traveler morale, but building one takes time, effort, and insightful data. What works for one organization might backfire at another for several reasons. There are many…
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Words of wisdom from Paul Gibson, VP international, Demandbase. Paul recently spoke with David Rowlands, senior editor at B2B Marketing, on the B2B Marketing Podcast, and this section breaks down all of Paul’s key points. The…
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Every year, marketers have more data at their disposal, but what good is that if you can’t access, connect and understand it in any meaningful way? With this core issue in mind, we spoke to several senior marketers to understand the…
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