You have no doubt used customer identity and access management (CIAM) in your personal life as a customer of other companies, whether you realized it or not. Perhaps you have logged into a website to buy concert tickets. Or maybe you’ve used your social media account to log in to a new eCommerce site. You may have used your mobile phone to bank online and received a unique access code via text message to log in to your account. Here are some everyday examples of how customers are already using CIAM with their favorite applications, websites, and portals
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