Whitepaper

Intent data has been making waves in digital environments by improving customer interactions from the phase of initial interest all the way to becoming a converted account.
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Disparate, siloed systems that don’t talk to one another and have no way of connecting vital information can cripple B2B marketing teams. Learn how to use a Demand Acceleration Platform to connect your core martech systems and channels.…
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With the end of third-party cookies looming, many are left wondering, “What does this mean for my digital account-based marketing program? Can I even do advertising or ABM without third-party cookies?”
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In the past two years, the B2B customer journey has shifted more than ever before into the digital world. According to the latest MC Kinsey figures, about 70% of the B2B buyer journey now takes place digitally. 
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With an uncertain economy, marketers at B2B enterprises are scrutinizing their 2023 strategy to get as much mileage out of their approach as possible. In our recent survey with Ascend2, we found that data is a major focus, as is an…
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Trying to create and close the pipeline at the end of the quarter? This playbook highlights over 10 quick wins, for the big impact that you can do right now. You'll gain knowledge of easy quick plays with examples of real businesses that…
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As if the world of marketing and sales doesn’t change rapidly enough, markets have thrown revenue teams yet another curveball. Downturn, deceleration, inflation, dare we go on? We know these terms aren’t just being thrown around in…
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We want it all, and we want it now—Leads that is! With pressure on the rise to prove value AND generate results fast, marketers can no longer rely on just quantity. While the goal remains to maximize on the volume of leads, the bigger…
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There is not one-size-fits-all way to measure ABM success. Instead, marketers need to move to a full account journey map not just to measure ABM, but to take action on insights. That’s why we created this guide, part advice and part…
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Experienced B2B marketers understand that no two campaigns are identical; each one requires a customized approach in order to reach a target audience and achieve the desired results. Programmatic display advertising—also referred to as…
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