Whitepaper

According to an IDC worldwide survey of CEOs in 2022, 95% are considering or embracing the idea of ​​a digital-first strategy for their organizations. This means they go beyond seeing digital transformation primarily as a driver for…
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The definition of data is obvious. But if you look up the definition of a workflow, you’ll probably find a complicated, generic explanation and overlapping terms like DAG, job streams. The same applies to orchestration. That’s because of…
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Only 12% of financial service industry practitioners agree that their company’s digital experience is ahead of customer expectations. Clearly, something has to change. Adobe's new guide, Shift Personalization into Overdrive,…
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Customers expect organizations to understand them. They expect a personalized experience in every interaction, regardless of channel or customer journey stage. In the past, marketing departments focused first on the top of the funnel.…
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B2B sales often have a long consideration period which creates various attribution issues. Prospects will have multiple online and offline journeys, potentially across different devices and with multiple stakeholders involved. Besides…
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Small and medium-sized enterprises (SMEs) are a big deal in almost every country. Around 90% of businesses worldwide are SMEs and they provide more than half of all jobs, according to the World Bank. SMEs also make an outsized contribution…
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It might feel like we live in the era of the ‘permacrisis’, short for permanent crisis, yet downturns and shocks are literally ancient history. From Romans debasing coins to hyperinflation hitting early Chinese paper currency, economies…
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The adage “The only constant in life is change” is apt for business, and was never more true than in this pandemic-stricken world. Businesses are under constant pressure to change with evolving customer expectations, intensifying…
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School districts, colleges and universities around the globe are adopting G Suite for Education. Those leading the way include Christopher Gleeson at the Robert H. Smith School of Business, University of Maryland; Brian Van Vlimmeren,…
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It goes without saying that the past few years have seen seismic shifts like no other. We’ve experienced a global pandemic that redefined how we see the world; the rapid development of AI that shows no signs of slowing down; ever-rising…
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