B2B Marketing

We’ll give you a simple answer: because most market research is slow, expensive, and flawed. We ask the wrong questions and spend $100,000-plus to wait six months for answers. In B2B, market research is doubly difficult. While it’s easy to…
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Hitting all of your big-picture marketing goals can accelerate organization-wide momentum, such as stronger team relations, delivering more leads, engaging target audiences and more. However, all momentum is bound to lose traction at some…
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Tackle and succeed with your next event marketing initiative by following this guide to defining, outlining, and integrating all event marketing activities from start to finish. Download this white paper to learn about the key insights…
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As buyer expectations continue to rise, this guide walks you through how to elevate the customer experience using personalization, personas, and content. Download this white paper to learn about key insights for: The three primary…
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This acquisition gives us the ability to enable our customers to leverage the precise data needed to connect with B2B buyers at scale,” CEO of AdRoll Group and President of RollWorks. “The customer journey in B2B is incredibly complex. An…
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In recent years, there’s been a significant resurgence in account-based marketing, and for good reason. ABM has historically shown a higher ROI, better success measurement capabilities, and improved customer retention. Companies that…
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As a B2B marketer, you know that not all leads are valued the same. Depending on the product or service a lead is interested in, or the size of the company they represent, they can vary vastly in potential value. By enhancing your data…
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With all the hype this year about generative AI, it’s easy to neglect automation— the more established area of AI. Automation is a bit like delegation: there can be an upfront time cost to set up the process, but the payoff is huge when…
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As marketers, we often work in the liminal space between businesses and customers. For you to succeed, both must be satisfied. The concerns of the business – revenue, growth, operations – mean little to customers, and the business often…
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Marketers have one essential job: reach the right buyer with the right message at the right time. If you think that sounds easy, think again. 63% of B2B buyers agree: Marketers are NOT connecting with them.
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