Global B2B marketing solution provider Anteriad announced that they have been named a Strong Performer in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. In the report, Forrester notes that Intent Data Providers included “must demonstrate their proprietary means of collecting either second- or third-party intent signals. Forrester did not include pure data aggregators or resellers that don’t offer proprietary data.” Forrester notes that companies should look for providers that meet the distinct needs of their marketing and sales use cases, offer incremental insights with unique collection methodologies and align with their geographic coverage requirements.
Anteriad earned a 5, the highest possible score, in seven criteria including:
- Innovation
- Data security and compliance
- Accuracy and noise filtering
- Data delivery
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