Account Based Marketing

Account Based Marketing

UpThinkBox provides multi-touch, personalised Account Based Marketing solutions that connect outbound and inbound channels to enable your ABM campaign at every level. We are well-known for successfully developing and executing campaigns by addressing four critical areas of the ABM process.

Understanding B2B Account Based Marketing

B2B marketers frequently spread their campaigns throughout a large network of the target market in order to engage as many organisations as possible. ABM, or Account Based Marketing, is an alternative B2B technique that focuses on a specific group of target accounts in a market, with targeted campaigns tailored to each account.

The term Account-Based Marketing refers to efforts that are completely focused on the demands and characteristics of the target accounts.

Latest industry research by our professionals

Throughout market data analysis

Individual assessment and approach

Implementation of proposed solutions

Who Needs B2B Account Based Marketing?

While there is no specific type of companies that need Account-Based Marketing, it is particularly for corporations seeking high-value customers. ABM strategy rejects the traditional broad-reaching approach of sales and marketing efforts and reduces them to specific clients. Even after fewer sales and marketing efforts, ABM requires expertise in account-level personalization and thus has a history of higher implementation cost than the traditional marketing. However, with the advancement in marketing technology, ABM can now be implemented at a much greater scale at a much less cost. With clear intent insight and active engaged audience, you find success at every stage of your ABM program.

Benefits of B2B Account Based Marketing

Clear ROI
According to a 2014 ITSMA Account-Based Marketing Survey, ABM accounts for the highest ROI than any other B2B strategy.
Reduced Resource Waste
The fact that ABM hits on specific targets allows marketers to use their resources efficiently and thus reduce the resource waste that otherwise happens quite often.
Personal and Optimized Marketing
It’s a known fact that personalized or individual or one-to-one marketing always pays-off better than other marketing techniques. Account-Based Marketing strategy involves personalized efforts to specific accounts which is more likely to engage customers with specifically geared content relevant to their business.
Easier Sales Alignment
ABM, maybe not the most, but is one of the most efficient strategies to align sales and marketing. The reason behind this is the fact that ABM marketers primarily operate with a sales mindset. Our approach always centralizes on how to target accounts, bring them to your client list, and generate revenue.
Clear Goal Tracking and Measurement
When done on a small-scale, it is always easy to monitor the results of a marketing campaign. Being specific to high-value target accounts, it is easy to analyze the effectiveness of any type of campaigns including ads, web, events, or emails. It helps draw clear goal tracking and measurements.
Provides better audience experiences
ABM provides better audience experiences. The extra-specific personalization that comes with ABM marketing helps streamline the buying process and move consumers to action.