Comscore has released a new US patent for contextual intelligence technology used in livestreaming.

The livestream contextual intelligence engine of Proximic by Comscore, a division of Comscore Inc. and a top supplier of audience and content targeting solutions for advertising activation, has been granted a new US patent. Advertiser trust in purchasing livestream media will rise thanks to this unique approach, which will help publishers more profitably monetize their inventory of livestream videos.

This patent covers the real-time contextualization of livestream video content by Proximic by Comscore, which includes classification against its complete ID-free Predictive Audience taxonomy to facilitate dynamic ad insertion.

As stated by Rachel Gantz, Managing Director of Proximic by Comscore, “Advertisers will be able to better ensure their ads will appear alongside content they deem contextually relevant and brand-safe for real-time live video with the help of this livestream technology.” “This technical breakthrough is a huge step forward for live video advertising, and it couldn’t come at a better moment as contextual targeting becomes more prevalent in the face of signal loss.”