Top Retailers Join Alipay+ Premier Partner Program to Enhance Marketing Effectiveness With Cross-border Digital Toolkit

During the launch phase, the program has attracted some 30 top Asian retailers including Daimaru Matsuzakaya Department Store and Shilla Duty Free to become the first Alipay+’s premier partners.

Designed to improve precision and efficacy of cross-border marketing in an increasingly digitalized world, the Alipay+ Premier Partner Program aims to expand marketing resources for local and global merchants with adaptive digital operational tools. These include D-store, Alipay+’ suite of toolkits to digitalize merchants’ business, operation and marketing, and coordinated online and offline cross-border campaigns with Alipay+’s partner e-wallets, most of which are super apps in their home markets.