The Content Marketing Institute undertook its first-ever career and salary survey this year to assess these topics and more in the state of content marketing careers.
The company surveyed more than 1,100 content marketers, and the results reveal eye-opening insights into the aspirations of professional content marketers and the opportunities for companies to more effectively support their careers.
Who should read this report?
Content marketers looking for:
- Benchmarks on content marketing salaries (see the medians by role, gender, and generation)
- Guidance on how to forge a career path ahead
- Direction for where to invest in learning
Team leaders interested in:
- Advice for hiring top content marketing talent
- Insights to keep content marketers engaged at work (spoiler: it’s more than just higher pay)
- Tips to help talented content marketers plot a path forward
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