The Propel PR Management (PRM) team studied 500,000 PR pitches its users sent during Q4 of 2022 to share a quarterly report on the state of PR pitching today.
Did you know that journalist responses to PR pitches are down 20%, reaching the lowest level ever?
This study includes everything you need to know about crafting the most effective PR pitches that will secure the news coverage you’re after.
Find out:
- How journalist engagement has evolved Q/Q and Y/Y.
- Which days journalists open and respond to the most PR pitches.
- Strategies for most effectively pitching specific stories like cybersecurity news, AI updates etc.
- The average amount of time it takes for a pitch to convert to a published article for your brand or clients.
- Ways to structure the best and worst pitches, from subject length to total pitch length.
And much more.
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