Facing a world of new beginnings and constant change, ZS Associates had a big story to tell about the future of healthcare – but they were under the radar of the executive change makers who could make their story a reality. Enter, B2B demand experts, Quarry.
Quarry and ZS worked together to create a stand-out campaign to bring their story to life. The result? Nothing short of an ABM masterclass that saw 100% account engagement, the opening of c-suite doors with executives from Fortune 100 companies, a modest $40 million in net-new revenue – oh, and two Elevation Award Gold wins for ‘Best use of ABM’ and ‘Best customer engagement initiative’ just for good measure.
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