Forrester Research estimates that cross-border B2B e-commerce transactions will reach US $1.2 trillion by 2021. With the advent of the internet and digitalization, the opportunity for companies to boost revenues by tapping global markets and driving down costs through greater efficiency has also opened up new prospects for earnings growth. This huge potential is forcing B2B companies to adapt their supply chains to be more like a business-to-consumer (B2C) channel i.e. flexible, agile, scalable, quicker, mobile, and global. More significantly, digitally aware B2B customers are expecting ‘Amazon-like’ experiences including seamless commercial transactions when buying, receiving, and returning products
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