It’s time for B2B companies to get smart about marketing. Too many B2B companies—which are any companies that sell their products and services to other businesses, rather than consumers—think of themselves as “Canada’s best-kept secret.” The landscape for B2B companies has changed dramatically over the past five years. Marketing is no longer a “nice to have”—it’s a “must have” if these companies are to remain competitive and grow their profits.
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